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# 219 Laurence Graff $9.57B

Random fact: Graff Diamond's Hallucination watch has a $55 million price tag.


Graff controls Graff Diamonds, a closely held jeweler. The London-based company was founded by Graff in 1960 and has sold gems to Oprah Winfrey and the Sultan of Brunei. Graff has more than 50 stores worldwide and its gem selling subsidiary, Graff Diamonds International, reported revenue of almost $697.9 million in 2021.

As of :
Last change +$213M ( +2.3%)
YTD change +$1.14B ( +13.5%)
Biggest asset Graff Diamonds Holdings
Country / Region United Kingdom
Age 85
Industry Consumer
View net worth over:   Max 1 year 1 quarter 1 month 1 week

Relative Value

Laurence Graff's net worth of $9.57B can buy ...

troy ounces of gold
barrels of crude oil

... and is equivalent to ...

of the GDP of the United States
of the total wealth of the 500 richest people in the world
of the top 100 U.S. college endowments
of the top 200 U.S. executives’ total awarded compensation
of U.S. existing home sales
times the median U.S. household income

Latest News

Net Worth Summary

Private asset
Public asset
Misc. liabilities
Confidence rating:

The majority of Graff's fortune is derived from his control of closely held Graff Diamonds, which has more than 50 stores worldwide, according to its website. Its gem-selling subsidiary, Graff Diamonds International, had revenue of $697.9 million in 2021, according to its annual report.

Graff Diamonds hasn't reported consolidated financials since its 2011 numbers were included in a May 2012 initial public offering prospectus. The book value used in this calculation was determined by applying reported growth rate to Graff Diamonds International's book value between 2011 and 2021 to the group's 2011 book value. It's then valued by applying the average price-to-book value multiple of three publicly traded peer companies: Pandora, Prada and Brunello Cucinelli. The valuation was updated on Oct. 19, 2022, for 2021 results, leading to a rise of about $1.3 billion.

Graff Diamonds International also owns 15% of Gem Diamonds, according to the publicly traded company's 2021 annual report. This stake is valued separately.

Graff holds a 60% stake in the business through Graff Diamonds Corp., a Cayman Islands-based holding company, according to the prospectus. The remainder is held in the name of his wife, Anne-Marie. Graff is credited with her stake because he controls the company's operational and strategic decisions and founded the company.

The IPO prospectus also details several assets that were held directly by Graff, including the diamond inventory of Luxembourg-based wholesaler DiamondWorks and a half stake in Safdico, a gem procurement and polishing business. These assets were sold back to the company in a reorganization, according to its 2012 annual report. Sale prices were disclosed in the prospectus and are included as part of his cash holdings along with a South African wine estate and an art collection, including works by Andy Warhol and Roy Lichtenstein.

Graff Diamonds's press office didn't respond to requests for comment.


Family: Married, 4 children

Laurence Graff was born in London's East End in 1938. He left school at 14 and became an apprentice for a jeweler in Hatton Garden, London's jewelry district. He began designing and selling his own precious gems at age 17. He founded Graff Diamonds in 1960, and set up his first retail store in London two years later. He opened a shop in the Knightsbridge neighborhood of central London in 1972, and began building a wealthy and high-profile client base that, by the 1980s, included the future Sultan of Brunei.

As his business expanded, Graff began to bid for some of the world's most celebrated stones, including the engagement ring that Edward VIII gave to his lover, Wallis Simpson, after he abdicated his role as UK monarch in 1936. Graff opened a flagship store on London's Bond Street in 1993, and moved to Switzerland seven years later as his diamond outlets spread worldwide.

Graff paid $46 million to acquire a 25-carat pink diamond in 2010, almost double the previous record price for a jewel at auction, which Graff had set two years earlier. The company announced plans for an initial public offering on the Hong Kong stock exchange in 2012 which valued it at more than $3 billion. The offering was canceled in March 2012, when weak stock markets reduced investor appetite.

Graff's wife, Anne-Marie, whom he married in 1963, holds a 40% stake in the company. The couple has three children, and their eldest son, Francois, serves as Graff's chief executive officer. Anne-Marie filed for divorce in London in March 2009 and canceled the proceedings after the couple reconciled. It was later reported by the Daily Mail and other British newspapers that Graff had been having an affair with jeweler Josephine Daniel, who gave birth to his daughter in July 2009.

  • 1938 Laurence Graff is born in the London's East End.
  • 1953 He took his first job, cleaning toilets, at 15.
  • 1955 Starts own business selling jewelry, aged 17.
  • 1974 Knightsbridge store is opened and attracts Middle-Eastern customers.
  • 2009 Thieves take jewels worth $60 million from Graff's Bond Street store.
  • 2009 British newspapers report his affair with a 37-year old jeweler.
  • 2010 Pays $46 million for a pink diamond, the highest auction price ever.
  • 2012 Postpones planned $1 billion public listing as stock markets fall.