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# 435 Odd Reitan $5.73B

Random fact: Wrote a book arguing he should be Norway's unelected leader.


Reitan is the chief executive of Reitan AS, a supermarket, gas station and real estate group in Norway. The Trondheim-based company's retail division had revenue of 104.4 billion Norwegian kroner ($12.2 billion) in 2021. It operates the Rema 1000 and Reitan Convenience chain stores in Scandinavia and the Baltic states.

As of :
Last change +$13.0M ( +0.2%)
YTD change -$74.8M ( -1.3%)
Biggest asset Rema 1000 and Reitan Convenience
Country / Region Norway
Age 71
Industry Food & Beverage
View net worth over:   Max 1 year 1 quarter 1 month 1 week

Relative Value

Odd Reitan's net worth of $5.73B can buy ...

troy ounces of gold
barrels of crude oil

... and is equivalent to ...

of the GDP of the United States
of the total wealth of the 500 richest people in the world
of the top 100 U.S. college endowments
of the top 200 U.S. executives’ total awarded compensation
of U.S. existing home sales
times the median U.S. household income

Latest News

Net Worth Summary

Private asset
Public asset
Misc. liabilities
Confidence rating:

The majority of Reitan's fortune is derived from his control over Reitan As. The Reitan family own the Trondheim, Norway-based investment company and Odd Reitan runs it with his two sons, according to the company's website. Reitan, the chairman and chief executive, is credited with the entire fortune because he founded the business and has voting control.

The valuations of food retailers Rema 1000 and Reitan Convenience are based on their 2021 financial results and the average enterprise value-to-sales multiple of four publicly traded peers: Carrefour SA, Koninklijke Ahold Delhaize NV, Axfood AB and J Sainsbury PLC.

Reitan AS also owns closely held gas-station operator Uno-X Mobility. It's valued using the average enterprise value-to-sales and enterprise value-to-Ebitda multiples of two publicly traded peers: Alimentation Couche-Tard and Sunoco.

Reitan Eiendom is valued using the market value of its property holdings less debt, based on data provided by Reitan Group spokesman Anders Benserud.


Birthdate: 1951
Family: Married, 2 children

Odd Reitan was born in Trondheim, Norway, in 1951, the son of Norwegian shopkeeper Ole Reitan and Margit Aarhaug. In partnership with his father, he opened his first store, Shock Price, in his hometown in 1972, according to the company's website.

Reitan created the first Rema 1000 supermarket in 1979 after seeing the success of the Aldi discount chain during a visit to Germany. Its product range was initially limited to 1,000 items to keep operating costs to a minimum. The chain spread across Norway, and the billionaire licensed the concept to stores in Poland, Hungary, the Czech Republic and Slovakia during the 1990s, according to an interview he gave Ernst & Young's Exceptional magazine in January 2013. It became a publicly traded company when it merged with convenience store and newsagent owner Narvesen Group in 2000. Reitan bought back control of the group a year later after concluding it was undervalued.

The business diversified into gas stations when it bought Hydro Texaco in 2006. The business was renamed Uno-X three years later and has more than 600 stations. Much of Reitan's focus is now on the group's real estate arm, Reitan Eiendom, which is investing in the billionaire's hometown of Trondheim, according to the Exceptional article.

The billionaire stoked controversy with a 2012 book in which he said he should be made Norway's unelected leader. He has two sons, both of whom have worked at Reitan Group.

  • 1951 Odd Reitan is born in Trondheim.
  • 1972 Opens first Shock Price store.
  • 1979 First Rema 1000 store opens.
  • 2000 Merges with Narvesen Group to form publicly traded Reitan Narvesen.
  • 2002 Takes Reitan Narvesen private.
  • 2006 Acquires gas station operator Hydro Texaco.
  • 2008 Signs an agreement with Shell in Scandinavia for joint operations.
  • 2012 Purchases R-kioski, a leading kiosk player in Finland.