SoftBank-Backed InMobi Partners Samsung to Reach 650 Million
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InMobi Pte, a mobile advertising startup backed by SoftBank Group, is partnering with Samsung Electronics Co. and other device makers as it targets reaching more than 650 million smartphone users.
The partnership will embed technology in hardware so ads display while users are on their device’s home or lock screens, InMobi Chief Financial Officer Manish Dugar said in an interview. The company is working with the “biggest names you can think of” and has signed up two companies outside of India and four inside, Dugar said, declining to name the vendors.