First Ruhle: Under Armour May Have Just Pulled a Trick Play Against the Competition

Just as Sports Illustrated highlighted "Trick Plays" in its recent College Football issue, Under Armour may have pulled off a Fumblerooskie reminiscent of the 1984 Orange Bowl.

Yesterday we learned that Under Armour is getting a foothold into the National Basketball Association that will reach far beyond Stephen Curry's sneakers. And just like the University of Nebraska's touchdown-scoring trick play of years ago, Under Armour may have caught its competitors by surprise.