U.K. Mobile Carrier EE to Gift Apple Music to New Customers
- Free subscriptions to Apple Music could cut churn, EE CEO says
- Second such deal for Apple in so many years, EE says
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EE, the mobile division of telecoms provider BT Group Plc, said Friday it would offer free subscriptions to Apple’s streaming music product, Apple Music, to fend off rivals vying for customers in the U.K.’s crowded mobile marketplace.
New EE post-paid contracts and renewals will come with six free months of Apple Music starting Sept. 1, Marc Allera, Chief Executive Officer of EE, said in an interview, without disclosing what the network will pay Apple for the service.