Aston Martin Plunges After Cutting Vehicle Sales Forecast on Challenging Outlook

  • Demand in U.K., mainland Europe has deteriorated further
  • Carmaker stumbles again in bid to take on rival Ferrari

An Aston Martin badge sits on the hood of a DB11 AMR automobile.

Photographer: Luke MacGregor/Bloomberg
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Aston Martin Lagonda shares plunged the most since they were listed less than a year ago after the British luxury carmaker lowered its full-year sales forecast in response to a deepening auto industry slump in Europe.

The sports-car manufacturer based in Gaydon, England saidBloomberg Terminal Wednesday that deliveries to dealers will decline to as low as 6,300. That compares with a plan unveiled in May for the sale of as few as 7,100 vehicles.