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Net Zero Is Hard Work, So Companies Are Going ‘Carbon Neutral’

There’s a debate about how companies should be recognized for buying carbon offsets based on avoiding emissions. Better to call them “carbon responsible” instead. 

A section of forest in part of the Natura 2000 nature protection areas in Kirkkonummi, Finland.

A section of forest in part of the Natura 2000 nature protection areas in Kirkkonummi, Finland.

Photographer: Roni Rekomaa/Bloomberg

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Companies are buying carbon offsets like never before. They’re also facing unprecedented scrutiny over whether helping to fund green projects elsewhere really makes up for their heat-trapping emissions.