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Walmart Goes Upscale on ‘Two-Buck Chuck’ Playbook With $10 Wines

Winemakers Selection
Winemakers Selection Source: Walmart Inc.

Walmart Inc. is going upscale with its wine offerings -- all the way up to $10.

The world’s largest retailer is expanding its three-year-old Winemakers Selection range with five new “premium” varieties: an Argentinian malbec, an Italian pinot grigio, a French rose, a California cabernet sauvignon and a New Zealand sauvignon blanc. The new, so-called “Reserve Series” bottles carry a suggested price that’s double the $5 everyday wines it started selling in 2018.