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Photographer: Carla Gottgens/Bloomberg
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Finance

Fund Managers Brace for Correction as Greenwash Rules Go Global

About $2 trillion of investment funds have already been impacted by the new European regulation known as SFDR.

At the London-based law offices of Simmons & Simmons, the phones are ringing off the hook.

Lucian Firth, an attorney who represents hedge funds and other asset managers on industry regulation, says his work life has been transformed by a new set of rules that prevent investment professionals from exaggerating the environmental and social credentials of whatever they’re selling.