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Fair Trade Is the Next Frontier in Beauty’s Ugly Supply Chain

Beautyologie is a clearinghouse for entrepreneurs who back up their ethical buzzwords.

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Illustration: Ben Lewis Giles; Products: Shea Yeleen

Longtime beauty publicist Robin Tolkan-Doyle was on a trip through India in March 2020, just before the onset of the pandemic. The point of the trip was leisure, but as she explored Delhi, Rajasthan, and Uttar Pradesh, she toured textile-making cooperatives, visited off-the-beaten-path shops, and chatted with families in their homes. What struck her immediately was the dire impact that exporting products to the U.S. had on the life of the workers she met.

“There’s millions of people out there harvesting these ingredients, producing them, and how are they treated?” the 25-year industry veteran asks. “That was something I felt wasn’t being given enough attention.”