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Reinvention

‘Baby Shark’ Founder Just Getting Started After 10 Billion YouTube Views

Pinkfong is targeting a wider audience after the tune’s success, which has brought a massive fortune to the Kims.

Soft toys of the Baby Shark characters.
Soft toys of the Baby Shark characters.Photographer: SeongJoon Cho/Bloomberg
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When South Korea’s Pinkfong Co. released "Baby Shark" in 2015, the song and video turned into a global viral hit that enthralled kids and inspired dance frenzy online.

Parents who danced along with their children to the tune will tell you it’s no surprise that a song targeted at kids with a cute animated video was the first in history to cross 10 billion views on YouTube. They know the magnetic pull “Baby Shark” exerts on their young ones.