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The Charm Necklace, a Once-Humble Jewelry Totem, Grows Up

Foundrae’s newest design highlights a growing trend.
The butterfly medallion (lower left) is the newest piece in Foundrae’s collection.

The butterfly medallion (lower left) is the newest piece in Foundrae’s collection.

Photographer: Chelsea Kyle for Bloomberg Businessweek

Every few years, a jewelry design becomes ubiquitous. Think bold, gold chains in the ’80s or stacks of Cartier Love bracelets in the ’00s. Right now it’s charms, but in a new, sophisticated iteration. One of the most sought-after purveyors is Foundrae, begun in 2015 by former Rebecca Taylor co-founder Beth Bugdaycay and her husband, Murat. Its latest release is the Reverie collection of butterflies, which is available in 18-karat gold (pictured, at $2,995) and surrounded by diamonds.

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