Amazon Deepens Bet on India With 41 New Titles, Sports Content
- Amazon Prime launches rent-a-movie service for all Indians
- Announces licensing deals with the biggest Bollywood studios
Amazon.com Inc.'s Prime Video streaming content displayed at the company's office campus in Hyderabad, India.
Photographer: Dhiraj Singh/BloombergAmazon.com Inc’s online streaming service will be adding dozens of new movies and web series in India as it fights arch-rivals Netflix Inc. and The Walt Disney Co. for a larger share of the increasingly competitive local entertainment market.
Amazon Prime Video will release 41 new titles in Indian languages, Kelly Day, its vice president for international operations told reporters at a briefing in Mumbai Thursday. “India is the fastest growing market for Amazon Prime with the most engaged customers,” she said, adding that there were plans to add sports to its platform. “We are uniquely positioned to deliver live sports like cricket. We are excited about it.”