Wild Formula 1 Miami Parties Draw LeBron, Ivanka, and Beckham
In a city known for its over-the-top nightlife atmosphere, the big race weekend brought the dinners, dancing, and performances to the next level.
Formula One took over Miami for the first time this weekend, and its debut brought in stars as the city’s entire hospitality industry flexed its sizable muscles for several days of partying from the track to the beach.
Grand prix organizers projected that the race would bring about $400 million in economic impact to the area, and its famously wealthy fans indulged in a high-end spin on the city’s usual party fervor. David Grutman, the man behind some of Miami’s trendiest restaurants and nightclubs, expects hospitality businesses to see a bump of up to 30% over what they normally do, aided by the rush of corporate sponsors looking for a piece of the action over the weekend.