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Loud Ads on Streaming Services Targeted by US Lawmakers

  • Eshoo, Whitehouse earlier backed law limiting volume of TV ads
  • Pair aims to help those ‘tired of diving for the mute button’
RF streaming TV television tablet

Photographer: Marco_Piunti/iStockphoto/Getty Images

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US lawmakers who objected to loud TV commercials now want quieter ads on streaming services such as Hulu, Peacock and Paramount+.

Representative Anna Eshoo and Senator Sheldon Whitehouse on Tuesday introduced legislation requiring that ads on streaming services be no louder than regular programming. The measure would build on a 2010 law that targeted TV commercials.