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Disney+ Subscribers Will Get First Crack at New Toys in Online Test

  • A QR code unlocks special merchandise from the TV screen
  • CEO Chapek wants to build stronger ties to loyal fans

Walt Disney Co.’s flagship streaming service will give subscribers the first chance to buy new toys and merchandise, testing whether the company can expand Disney+ beyond movies and TV shows.

Starting Tuesday, subscribers can go to the company’s main shopping website or scan a QR code when viewing a “Shop this Story” section in the descriptions of programs on the streaming service. That will allow them to purchase items such as a light saber set tied to the hit show The Mandalorian and or a Black Panther collectible mask.