Walt Disney Co.’s flagship streaming service will give subscribers the first chance to buy new toys and merchandise, testing whether the company can expand Disney+ beyond movies and TV shows.
Starting Tuesday, subscribers can go to the company’s main shopping website or scan a QR code when viewing a “Shop this Story” section in the descriptions of programs on the streaming service. That will allow them to purchase items such as a light saber set tied to the hit show The Mandalorian and or a Black Panther collectible mask.
