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Inside the Business of Black Friday Deals Websites

The industry has come a long way since publishing digital versions of newspaper flyers to the internet.

Media company Ziff Davis owns three websites dedicated to Black Friday deals.

Media company Ziff Davis owns three websites dedicated to Black Friday deals.

Source: Ziff Davis

If you Google something about Black Friday, you’re likely to land on a website owned by Ziff Davis Inc.

The publicly held digital media company operates three sites with Black Friday in the domain name. That includes BlackFriday.com, which earlier this week was the top organic search result on Google for “Black Friday deals.”