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Retailers’ Inflation-Fighting Discounts Yield Modest Growth on Black Friday

  • Early results show higher traffic in stores, deeper promotions
  • High inflation creates added difficulty for retail planners
Shoppers walk along Fifth Avenue on Black Friday in New York.

Shoppers walk along Fifth Avenue on Black Friday in New York.

Photographer: Jeenah Moon/Bloomberg
Updated on

US retailers eked out modest growth over Black Friday weekend with deep discounts that lured shoppers seeking a reprieve from stubborn inflation.

In-store traffic ticked up 2.9% at brick-and-mortar retailers versus 2021, according to preliminary data compiled by Sensormatic Solutions. Salesforce Inc. said the average consumer discount on Black Friday was expected to be greater than 30%, up from 28% last year and close to the 33% rate in 2019.