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US Sues Google to Break Up Ad Unit in Heated Antitrust Fight

  • DOJ complaint calls for break up of Google’s ad tech business
  • Google counters that digital ad market is competitive
Bloomberg business news
DOJ, Eight States Sue Google Over Ad Dominance
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The US Justice Department and eight states sued Alphabet Inc.’s Google, calling for the break up of the search giant’s ad-technology business over alleged illegal monopolization of the digital advertising market.

“The lawsuit we have filed today seeks to hold Google to account for what we allege are its longstanding monopolies in digital advertising technologies that content creators use to sell ads and advertisers use to buy ads on the open Internet,” said the Justice Department’s antitrust chief Jonathan Kanter in a news conference Tuesday announcing the suit.