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Toyota Thrusts New CEO Into Position of Pitching Worth-the-Wait EVs

Selling Toyota’s electrification strategy will be job No. 1 for Koji Sato, the 53-year-old taking over from Akio Toyoda.

Toyota CEO Akio Toyoda, right, with his successor Koji Sato at the Tokyo Auto Salon in Japan earlier this month.

Toyota CEO Akio Toyoda, right, with his successor Koji Sato at the Tokyo Auto Salon in Japan earlier this month.

Photographer: Kiyoshi Ota/Bloomberg
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Toyota Motor Corp. has struggled to effectively convey its strategy of spreading its bets between hybrid, hydrogen and battery-electric vehicles to investors, consumers and environmental groups.