How to Work the ‘Quiet Luxury’ Trend Into Your Office Attire
Don’t just dress for success, dress like you’ve already attained it.
You may have seen this baseball cap on Succession. But did you know it’s from Loro Piana, aka Uniqlo for billionaires?
Photographer: Graeme Hunter/HBOWhile the concept of “quiet luxury” may be the subject of think pieces and sharply rising Google searches, this is no mere clothing trend. It’s a recently coined term for a style that’s long been embraced by high-net-worth individuals who dress in designer brands with discretion, eschewing logos for subtle, premium details that speak more to the wearer.
Thanks to prestige TV such as Succession (which featured the character Kendall Roy’s $525 black cashmere Loro Piana cap) and TV-TV such as Gwyneth Paltrow’s ravenously dissected ski accident trial (and her $5,445 green wool coat from the Row), discussion of adhering to conspicuously inconspicuous attire is increasing. And even though the cinematically inspired Barbiecore and Mermaidcore style trends are now dominating the headlines, and Succession and its weekly dose of stealth wealth have come to an end, quiet luxury is here to stay—and it’s going to change the way we dress at work for years to come.