In Colorado, a Tiny Ski Town Faces a Big Future With New Owners
The acquisition of Silverton Mountain Ski Area by adventure travel operator Heli stands to make a huge destination out of a very tiny town.
The tiny but mighty heli-ski haven of Silverton Mountain Ski Area in Silverton, Colorado, has a new owner—and it’s not Vail Resorts or Alterra Mountain Co. The property has been acquired by Heli Adventures Inc., an adventure-travel company headquartered in Aspen, Colorado.
The deal was made official on Sept. 27 for an undisclosed sum. Heli operates heli.life, a booking platform that has grown from its original focus on heli-skiing to include such pursuits as kite surfing and fly fishing, and the acquisition signals its broader ambitions to become a mountain operator. Heli purchased British Columbia’s Great Canadian Heli-Skiing and Heather Mountain Lodge in 2022, and Silverton is to become its second property.