Golf
Upscale Indoor Golf Clubs Woo a New Generation of Social Climbers
The Soho House model meets the country club.
A simulator bay at T-Squared Social.
Source: T-Squared Social
Serial entrepreneur Michael Williamson was having lunch in Atlanta a few years ago when a friend asked if he had played golf on a simulator. “Yeah,” he said. “I have one at home. I never go to the driving range anymore.”
In that reply came the idea for Intown Golf Club, a private golf and social club that seeks to be just like a traditional golf club—only indoors.