ATP Tennis Tour Signs Sponsor Deal With Saudi Wealth Fund
- PIF Sees Tennis Footprint as a Sporting Priority, Says ATP CEO
- Saudi Arabia has been making a string of sports investments
Investors have long been attempting to break into tennis, one of the few sports that hasn’t seen an influx of capital.
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Saudi Arabia’s Public Investment Fund has signed a five-year deal with the ATP Tour to sponsor the official rankings, marking another bid to increase its investment in high-profile sports.
The ATP Rankings has been sponsored by Australian online trading firm Pepperstone since 2022, after long-time sponsor FedEx decided not to renew its contract.