Oura Nears $500 Million in Annual Revenue and Readies New Ring

  • CEO expects ‘healthy’ growth, but has no imminent IPO plans
  • New model will have improved battery life and thinner design

Tom Hale, chief executive officer of Oura Health Oy, wears an Oura Ring during an interview in San Francisco.

Photographer: David Paul Morris/Bloomberg

Oura Health Oy, a Finnish health technology company known for its fitness-tracking rings, will see annual sales double this year to roughly $500 million and expects “healthy” growth in 2025.

Chief Executive Officer Tom Hale, speaking in an interview, said that Oura is building a loyal following after selling more than 2.5 million rings. Still, the company isn’t yet at the stage of planning an initial public offering, he said.