This Year, the Best Valentine’s Day Chocolates Come in Bars
Ditch the bonbons.
The Dubai-based Fix Dessert Chocolatier has helped kick off the Valentine’s Day bar trend.
Source: Fix
Anyone that’s scrolled though social media channels in the last year will have caught influencers breaking into hefty blue-and-yellow-splattered milk chocolate bars packed with gooey neon green pistachio-tahini paste mixed with crispy kataifi (a finely shredded type of phyllo, popular in Middle Eastern sweets). The viral “Dubai chocolate bar” was created four years ago by United Arab Emirates-based Sarah Hamouda, founder of Fix Dessert Chocolatier, a delivery-only chocolate bar shop.
But thanks to TikTok, the Can’t Get Knafeh of It bar went so viral that people have reported planning holidays around it and companies like Costco and Godiva have knocked it off.