Consumer

Waffle House 50-Cent Egg Markup Shows Strain on US Restaurants

  • Many operators are raising prices to reflect egg shortages
  • Some companies are choosing to absorb the higher cost

A Waffle House Inc. restaurant in Bessemer, Alabama.

Photographer: Elijah Nouvelage/Bloomberg

At a Waffle House in Atlanta, cooks were busy pouring waffle batter and flipping hash browns around noon on Tuesday when a message flashed on the two cash registers at the counter: “Due to the nationwide rise in the cost of eggs, we’ve added a temporary 50 cents per egg surcharge.”

One of the people working the grill, Iisha, explained the announcement to her colleagues. “If they order a meal with four eggs, we charge them $2 more,” said Iisha, who declined to provide her last name.