Consumer

This Company Wants to Make Buying Pot as Easy as Buying Produce

Verano’s Zen Leaf dispensary in Cave Creek, Arizona.Source: Verano Holdings Corp.

One of the biggest US multistate cannabis companies is betting its customers just want to get in and get out.

Verano Holdings Corp., which has 157 stores across 13 states, is opening a pilot location in Cave Creek, Arizona, that’s more like a convenience store than the traditional dispensaries that most companies operate. This type of setup is rare in the tightly regulated industry, where most products are kept behind the counter and handed over by staff after ID checks.