Merryn Talks Money

Bitcoin Treasuries: Inflation Hedge or Hype-Driven Bubble?

On this episode of Merryn Talks Money, we explore why companies are adding crypto to their balance sheets and what it means for investors.

Photographer: Camilo Freedman/Bloomberg

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You’ve heard of Bitcoin, but have you heard of “Bitcoin treasuries?” From Japan’s MetaPlanet to UK firms like Coincilium and The Smarter Web Company, 61 publicly listed companies have now adopted the strategy of holding Bitcoin on their balance sheets—not just as a speculative bet, but as a hedge against inflation and a way to lure investors hungry for crypto exposure.