Microsoft Signs Deal to Power Premier League’s AI Tools

Microsoft Corp. has signed a cloud computing deal with the Premier League, a pact that will let the software company tout its AI technology to a captive audience of sports fans.

A five-year “strategic partnership” will see the UK soccer league, the world’s most watched, migrate its “core technology infrastructure” to Microsoft’s Azure cloud-computing service, the company and league said in a statement on Tuesday. The Premier League’s mobile apps and website will feature an artificially intelligent chatbot powered by Microsoft’s AI services, as will the league’s fantasy games.