Consumer
Struggling Brewers Push To Make Nonalcoholic Beer More Than a Fad
After all the investment and attention in recent years, nonalcoholic beer is only expected to be about 3% of the global beer market by 2029.
Fans carry Budweiser Zero during the 2022 FIFA World Cup Qatar.
Photographer: Ian MacNicol/Getty ImagesNonalcoholic beer needs a second act.
The category boomed in recent years as the likes of Anheuser-Busch InBev, Heineken NV and Diageo Plc poured in money. But after those gains made it one of brewing’s few bright spots, it’s still just 2% of the global beer market’s volume, according to IWSR.