Coinbase Rebrands Wallet App While Packaging Functions

Coinbase Global Inc. is rebranding one of its primary apps as the largest US digital asset platform seeks to consolidate social, chat, payment and trading functions in one place for customers.

The Coinbase Wallet app will become Base App, the company said in a statement Wednesday. Coinbase launched the Base blockchain about two years ago, and it’s steadily grown in importance, generating millions in revenue and becoming central to its payments push. Last year, Jesse Pollak, who led Base’s development, joined Coinbase’s executive team and was appointed to lead Coinbase Wallet.