RFK Jr. Gives Europe Food Flavor Makers a Chance to Boost Sales

US Health Secretary Robert F. Kennedy Jr.

Photographer: Allison Robbert/Bloomberg

One of Europe’s largest ingredients makers is anticipating a boost from the US Health Secretary Robert F. Kennedy Jr.’s mission to crack down on ultra-processed foods and strip out artificial dyes from products.

Stricter requirements and legislation around food manufacturing usually means reformulation of products is required and that is a good business opportunity, Dimitri de Vreeze, chief executive officer of Amsterdam-listed ingredients firm DSM Firmenich AG, told Bloomberg in an interview.