Consumer

American Eagle Jumps Most Since 2000 After Trump Praises Sydney Sweeney Ad

An advertisement featuring actress Sydney Sweeney outside an American Eagle store in New York.

Photographer: Michael Nagle/Bloomberg

American Eagle Outfitters Inc. shares jumped the most since 2000 on Monday after US President Donald Trump touted the company’s ads — pushing the retailer’s stock into meme stock territory.

The shares spiked 24% on Monday after Trump saidBloomberg Terminal in a social media post that American Eagle’s recent marketing blitz with actress Sydney Sweeney is the “HOTTEST ad out there.” He said American Eagle jeans are “flying off the shelves.”