Consumer
American Eagle Jumps Most Since 2000 After Trump Praises Sydney Sweeney Ad
An advertisement featuring actress Sydney Sweeney outside an American Eagle store in New York.
Photographer: Michael Nagle/BloombergAmerican Eagle Outfitters Inc. shares jumped the most since 2000 on Monday after US President Donald Trump touted the company’s ads — pushing the retailer’s stock into meme stock territory.
The shares spiked 24% on Monday after Trump said in a social media post that American Eagle’s recent marketing blitz with actress Sydney Sweeney is the “HOTTEST ad out there.” He said American Eagle jeans are “flying off the shelves.”