Harley-Davidson Hires Topgolf Head as Motorcycle Maker’s CEO

Harley-Davidson Inc. appointed the head of Topgolf Artie Starrs to be its new chief executive officer, as the motorcycle manufacturer grapples with tariffs and tepid consumer demand.

Starrs, who has run the golf entertainment division of Topgolf Callaway Brands Corp. since 2021, will start his new role on Oct. 1, according to a statement Monday.