Cruise Operator Viking Falls as Pricing Power Tapers Off

Viking Holdings Ltd. shares fell as the cruise line operator is facing constraints on how much it can charge for its journeys, suggesting its pricing power might be tapering off.

While more than half of 2026 sailings are already booked, the price of those tickets is only 4% higher than a year prior. This year, ticket prices were on average 7% higher than last year.