Estée Lauder Cuts Some Prices Despite the Continued Tariff Toll

Estée Lauder Cos. is lowering prices on some items to boost sales, an unusual move at a time when many US consumer companies are raising prices to offset higher tariff costs.

Estée Lauder is “decreasing prices in some geographies and some products to be able to capture more demand,” Chief Executive Officer Stéphane de La Faverie said in an interview Wednesday. “The minute we do it, a lot more consumers are gravitating toward” the lower-priced products, he added.