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The Best Watches of 2022, From Geneva’s Big Show

These will burn up your social media feed—and burn a hole in your pocket. 


The Watches and Wonders expo in Geneva may have ended on April 5, but life for the timepieces that made their official debut is just getting started. The new products from 38 leading watch brands, showcased to an audience of nearly 22,000 visitors, not only signal new directions for the brands, they’ll be showing up in your social media feed, too. Here are the most meme-orable ones we saw.

Chanel | J12 Diamond Tourbillon Caliber 5
Building on the success of its J12 ceramic watches, which made their debut in 1999, Chanel offers its first flying tourbillon—a difficult complication that minimizes the effects of gravity on timekeeping. Naturally there’s a sizable 0.18-carat solitaire diamond plopped right on top. Price on request