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Design:Look at That Building: A Series for the Architecturally Curious
Built in 2019, the Fitzroy’s jade-green Art Deco facade and classic set-backs speak to an earlier architectural era. 

Built in 2019, the Fitzroy’s jade-green Art Deco facade and classic set-backs speak to an earlier architectural era. 

Photos: Jim Billingsley/Boston Valley Terra Cotta; Aramez Alvarez and Michael Young/Roman and Williams. Illustration: Stephanie Davidson

CityLab
Design

In a Manhattan Condo, Terra Cotta Marks an Art Deco Revival

The Fitzroy, a 10-story throwback to the Roaring Twenties, is part of a surge of high-end towers that make use of old-school building materials and design touches.

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(This story is part of “Look at That Building,” a weekly Bloomberg CityLab series about everyday — and not-so-everyday — architecture. Read more from the series, and sign up to get the next story sent directly to your inbox.)

For architects at firm Roman and Williams, the big attraction of any walk around New York City is the assemblage of Art Deco buildings that line the streets of Manhattan: glossy, century-old structures whose shine has never dulled with age. Building design from the 1920s serves as the inspiration behind the Fitzroy, a 10-story residential tower nestled mid-block on West 24th Street in Chelsea. 

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