With Super Bowl LVIII, Las Vegas Is in the Game Now

The city gets sporty. Plus: It’s Pat McAfee’s time at ESPN, and investing in the NFL

Super Bowl LVIII signage on a pedestrian bridge on the Las Vegas Strip.Photographer: Ethan Miller/Getty Images North America

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By Ira Boudway, Kim Bhasin, Randall Williams, Giles Turner, and Felix Gillette

February 11, 2024 at 7:00 AM EST

Welcome to a special edition of Bw Daily! Today we’re talking the business of football. America’s biggest sporting event—Super Bowl LVIII—has landed in the glitzy gambling capital of Las Vegas. The city wants you to know it isn’t just casinos and excess but a real sports town, too. Also in this edition: Pat McAfee’s rise to become the face of the new NFL and the league’s old billionaire problem.

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