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Business of Sports

Caitlin Clark Already Turned ESPN’s $920 Million Deal Into a Steal

Caitlin Clark is a ratings juggernaut, with her most recent game in the NCAA tournament drawing more viewers than all but one matchup in last year’s NBA Finals. — Caitlin Clark is a ratings juggernaut, with her most recent game in the NCAA tournament drawing more viewers than all but one matchup in last year’s NBA Finals.
Photographer: Adam Bettcher/Getty Images

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By Ira Boudway, Thomas Gualtieri, and Aysha Diallo

April 5, 2024 at 3:00 PM UTC

Updated on

April 6, 2024 at 7:53 PM UTC

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