The Factory Version of Two-for-One Beer Specials
Even as many conglomerates split up, the promise of one-stop shopping has enduring appeal for industrial giants.
CEOs are increasingly on the hunt for “adjacencies” — the idea being that if they can sell customers one thing, they can sell them others as well.
Photographer: Yuvraj Khanna/BloombergThis article is for subscribers only.
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Two-for-one specials work great for beers and tacos, less so for industrial equipment. That doesn’t stop companies from trying.