How Long Before We Get a $6 Trillion Sports Team?
The LA Lakers being acquired for $10 billion smashes the record for a pro franchise.
LeBron James of the Los Angeles Lakers makes a shot against Dillon Brooks of the Houston Rockets during a game in Los Angeles on March 31.
Photographer: Ronald Martinez/Getty Images
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This week we drop in on the Lakers deal, get an update from our reporter in Cannes about where all the sports marketing money is going, and say something nice about AI for once. Plus we start our weekly Club World Cup scorecard.
Also check out the latest episode of the Deal, where Alex Rodriguez and Jason Kelly sit with David Blitzer, co-founder of Harris Blitzer Sports & Entertainment, to discuss how his teams use data and analytics.