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00:00WILL WE SEE MORE HITS KEEP COMING? CHRIS PALMERI, THANKS FOR THE UPDATE. IS A WORD GAME WITH THE INTERNET GOING CRAZY. WORDLE HAS BEEN TRENDING THE WHOLE WEEK AS PEOPLE TRIED TO GUESS THE FIVE LETTER WORD IN SIX TRIES EVERY DAY. ONLY ONE WORD PUZZLES A DAY. IT IS THE SAME WORD FOR EVERYONE. AS YOU CAN SEE, NO SPOILERS. IT AT THE SAME WORD BUT AFTER EACH GUEST, THE TILES CHANGE COLORS TO SHOW WHICH LETTERS ARE NOT IN THE WORD IN GRAY, WHICH LETTERS ARE IN THE WORD BUT IN THE WRONG POSITION IN YELLOW, AND WHICH ONES ARE CORRECTLY IN THE RIGHT POSITION AND IN THE WORD IN GREEN. THIS IS OUR " GOING VIRAL " OF THE WEEK. ED LUDLOW IS HERE TO TELL US MORE. TODAY IS YOUR FIRST TIME. ED: IT WAS MY FIRST TIME. IT WAS FRUSTRATING BECAUSE I WASN ' T AS GOOD AT IT AS I THOUGHT I WOULD BE. I HAVE BEEN LOOKING INTO WORDLE. THIS IS WHAT IS STRANGE ABOUT WHAT IS GOING VIRAL. PEOPLE ARE TALKING ABOUT " EN NCANTO " BEING POPULAR NOW. WORDLE WAS BROUGHT OUT IN OCTOBER. IT IS ADDICTING. IT IS ONLY AVAILABLE ONCE A DAY. EMILY: IT WAS MY SECOND TIME AND I BELIEVE WE HAVE MANY MORE. THAT IS WHAT IS SO GREAT ABOUT THIS. YOU CAN TWEET YOUR SCORE. I GOT MINE IN FOUR TRIES. I WILL TRY TO IMPROVE ON THAT, TOO. TALK ABOUT WHY THIS SUDDENLY BECAME SO POPULAR. IT STARTED IN 2018 BUT IT IS ONLY NOW THAT JIMMY FALLON AND OTHER CELEBRITIES ARE TWEETING ABOUT IT. ED: IT WAS FOUNDED BY JOSH WORDLE, A DEVELOPER FROM REDDIT. IT STARTED AT SOMETHING HE WOULD PLAY WITH HIS PARTNER, JUST THE TWO OF THEM. HE HAS A PROGRAMMING BACKGROUND AND HE HAD A PREVIOUS ATTEMPT, A FEW YEARS BACK, MAKING IT PUBLIC. IT DID NOT GO WELL. HE HAD BEEN TALKING TO THE MEDIA A LOT. HE IS THE STAR HIMSELF. JOSH WORDLE, THE FOUNDER, TALKING ABOUT THE BEAUTY OF IT AND ITS LIMITATIONS. IT IS NOT IN YOUR FACE. IT IS NOT LIKE THE OTHER APPS WHERE I AM HIT FIVE TIMES A DAY. IS ONCE A DAY AND IT IS THAT RESTRICTION HE SAYS IT IS DRIVING PEOPLE TOWARD IT. IS INFURIATING. YOU WANT TO GO AGAIN STRAIGHTAWAY. YOU GO AWAY UNTIL THE NEXT MORNING. EMILY: THEY ARE OFF THE HOOK. I HAVE BEEN ENTERTAINED ALL DAY LONG. AS YOU SAY, AS SOON AS YOU ARE FINISHED WITH IT, YOU WANT THE NEXT ONE OR THE ONES THAT CAME BEFORE AND THEY ARE GONE. THE OTHER THING THAT IS HAPPENING IS PEOPLE ARE MISTAKING WORLDE IN THE APP STORE FOR OTHER SIMILARLY NAMED GAMES AND APPLE HAS A BIG, CONFUSING PROBLEM ON ITS HAND. ED: THAT IS KUDOS TO THE APP AND HOW GOOD THE THING IS. IT ROSE UP THE CHARTS ON APP STORE AND HAD TO BE REMOVED. IT IS ASTONISHING. THE GAME ITSELF HAS BECOME A CULTURAL ICON IN A WEEK. PEOPLE CHALLENGING THEMSELVES TO WHAT IS BASICALLY A SPELLING BEE. JOSH WORDLE TOLD THE PRESS HOW HE USED TO LOVE THE NEW YORK TIMES SPELLING BEE. THAT IS WHAT GOT HIM INTO THIS. I THINK THE SCRABBLE DICTIONARY ONLY HAS 9005 LETTER WORDS. IT IS SOMETHING THAT IS SO WIDESPREAD. IN OCTOBER, THERE WERE A DOZEN PEOPLE EACH DAY PLAYING IN NOVEMBER. THERE WERE HUNDREDS OF THOUSANDS PLAYING EACH DAY NOW. YOU SHOULD SEE IT STAYING AT. IT EMILY: THERE IS THIS NEW THING WHICH IS A SPINOFF AND IT TRIES TO STAY AHEAD OF YOU AND KEEP YOU AT BAY, CHANGING ITS SECRET WORD AS MANY TIMES AS POSSIBLE BUT STILL REMAINING CONSISTENT SO THE INFORMATION IS GIVEN SO FAR. I HAVE NOT TRIED IT YET BUT FEELING GOOD ABOUT MY SENSES. ED: IT IS JUST HOMAGE TO THE SUCCESS. IN AN EPISODE OF THE SHOW WHERE WE TALK ABOUT AR NVR HEADSETS, CUTTING EDGE TECHNOLOGY WE ARE DESPERATE TO GET OUR HANDS ON, HOW FUNNY IS IT WE ARE HUNG UP ON A THREE-MINUTE GAME, BASIC CODE ONLINE, AND ALL YOU CAN HAVE IS ONE TRY?

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Going Viral: The New Online Game Wordle

Bloomberg’s Ed Ludlow and Emily Chang discuss the latest Internet fad: Wordle, a five-letter daily word game that has the Internet going crazy, from regular people and celebrities to food chains - even Google and Youtube’s Twitter accounts. (Source: Bloomberg)

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