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00:00Going viral today. What have you seen it already? The new teaser for the Season 4 of HBO is Succession. Now, the March 24th season premiere was trending across all social media. Basically, HBO says an average of six point one million viewers watched season three, up 56 percent from season two. And the Season 3 finale held one point of a million viewers who tuned in life. But what's interesting is we keep saying all succession, White Lotus and these key talked about ones. But actually, if you look at the numbers, they're not some of the most popular. They're not there. There's a target audience. I get why? You know, the Bloomberg family would be into succession, the money behind it. The stories that are reflecting reality from there are fans out there. I mean, this is going viral, right? Went to Twitter, hashtag succession. The video on Twitter has, you know, one point five million views when I last looked. People get excited for this and they get talking about it because they love the stories. But look at it compared to like young Sheldon. Average audience, seven million. So way more than succession. Yellowstone season five is getting 12 million in terms of their overall viewership. So perhaps as much as the fewer it gets, perhaps the message of succession is really good at marketing itself on social media. It's a case of know your audience. Yes. Yes. And maybe we're in.

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Going Viral: Succession

Caroline Hyde and Ed Ludlow discuss the new teaser for season four of HBO's Succession and how the March 24 season premiere is trending across social media. (Source: Bloomberg)

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