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This Cult Classic Buy Signal Isn't to Be Trusted

Dividend yields have risen above bond yields again. It’s hard to imagine that another historic rally in equities is ahead of us, though.

Cult of the equity time again? Don’t bet on it.

Cult of the equity time again? Don’t bet on it.

Photographer: fstop123/E+/Getty Images

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When I tried to go through the different ways to value stocks yesterday, I omitted the simplest of all: dividend yield. At least it’s easy to measure, with no controversy, and it allows for a simple comparison with bonds. Look at the cash yields available, ignore all possible future risks, and buy whichever pays more. Amazingly, if you follow this rule now, that means purchasing stocks.