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Opinion
Chris Bryant

Is Opendoor the Amazon of Buying Homes or Just Another Carvana?

Opendoor’s ability to make money come rain or shine is about to be tested. The future of iBuying is at stake. 

Still selling?

Still selling?

Source: Bloomberg

It’s rough for capital-intensive and unprofitable startups right now. Anything associated with the cooling housing market or SPACs is also being marked down. Opendoor Technologies Inc. ticks many of those boxes — yet it might be unfairly maligned.

Founded in 2014, the San Francisco-based company pioneered iBuying, a whizzy name for digitally-enabled home flipping, though it abhors the description.