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Opinion
Beth Kowitt

I’m Sorry, But We Still Have to Talk About M&M’s Spokescandies

Mars Inc. is either caving to the culture wars or exploiting them for publicity. Neither is good.

Victims or pawns of the culture wars?

Victims or pawns of the culture wars?

Photographer: Chris Ratcliffe/Bloomberg

Welcome to a new level of crazy in the culture wars.

Somehow the M&M’s spokescandies have been swept up in the crusade against “wokeness,” forcing everyone to suffer through an entire news cycle focused on the aesthetic choices of anthropomorphized chocolate-candy cartoon characters.