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Mark Gilbert

Algorithms Are the New Trendy Corporate Placebo

There will be winners and losers. But mostly losers.

How long will BuzzFeed celebrate this time?

How long will BuzzFeed celebrate this time?

Photographer: Bennett Raglin/Getty Images

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Back in the day, companies seeking to revive their ailing stocks rolled their identities in dotcom and internet glitter, to take advantage of enthusiasm for the newfangled World Wide Web. More recently, the mania for digital gold prompted a rush to bask in the reflected glory of all things crypto- and blockchain-related. Now, new buzzwords are appearing in the corporate lexicon.